Babies born in 2025 will be part of the new generation – Gen Beta: Here are the challenges they will face

New year, new generation.

Babies born in 2025 will be the first of a new peer group – Generation Beta.

Gen Beta, which will last until 2039, follows Gen Alpha, which spanned from 2010 to 2024.

Before that there was Gen Z, who grew up from 1996 to 2010, and Gen Y, or millennials, who were born from 1981 to 1996.

The new generation of children “will inherit a world facing enormous societal challenges,” social researcher and futurist Mark McCrindle — who coined the term “Generation Alpha” — wrote in a blog post.

“With climate change, global population shifts and rapid urbanization at the fore, sustainability will not just be a preference, but an expectation,” McCrindle wrote.

McCrindle also said that by 2035, Gen Beta will make up 16% of the world’s population and live in a world powered by artificial intelligence.

“Generation Beta will live in an era where AI and automation are fully embedded in everyday life – from education and workplaces to healthcare and entertainment,” he explained.

McCrindle also predicted that parents of Gen Betas — who are mostly Gen Zers — may take a different approach to using social media than their predecessors.

“While many millennial parents used social media to document their children’s lives, Gen Z knows more about both the positives and the challenges that come from using social media from a young age,” he said.

“Gen Z parents are more likely to strongly agree that limiting their child’s screen time is a high priority for them.”

Generation researcher Jason Dorsey noted that Gen Betas will be born into a post-pandemic world, which they will learn about in history class.

“It’s going to be something that maybe the older siblings went through, certainly something that they learn about in history, but not something that’s necessarily a contemporary event,” he told NBC News.

When Gen Betas are old enough to vote, Gen X, or those born between 1965 and 1980, will be the demographic in power, and the key issues will be topics like worsening climate change.

“We will likely have Gen Z as elected officials when Gen Beta is old enough to vote,” Dorsey added. “Climate change is going to continue to be a really big issue for them.”